«Proper Tea Shop»
Retail and online store of premium chinese tea
Full cycle of graphic and web design has been carried out for this project during last 8 years: from creating brand identity to developing a website, from creating signs and printing products to graphic materials for social networks.
// Branding
Brand identity was created on basis of stylization of a vintage Chinese trade seal with hieroglyphs translated into Russian as “Proper Tea”.
Red printing without lettering looks great on any media and materials: from corporate craft packaging to paper bags.
The website is not just an advanced online store with rich functionality and integration with marketing services, but also a description of numerous services provided by the organization.
Each service is a separately made up promotional landing page ready for advertising. But design of these pages does not get out of the general design code of the site and brand identity. The online store is adapted for any device: you can place an order quickly and conveniently both from a laptop or from a smartphone.
// Graphic design
In order to promote tea culture “Proper Tea Shop” hold a lot of events, meetings, tea parties, tastings, parties, lectures and any offline activities with the audience.
For these events, more than 50 design layouts of posters, tickets, images for social networks were developed.
